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Alain M

1 reviews | Active since Feb 2023

14 Aug 2023, 11:48

Digital century

Economy and media news in the digital age With the omnipresence of screens, the media is no longer limited to the long-awaited TV show or reading the newspaper. A last episode on Netflix, a new game to test on PS4 or yet another video to watch on YouTube... It's hard to get bored with all the modern temptations. On Siècle Digital, stay informed of news about series, films or companies that produce content.

In the media industry, it is the field of video games that is the most lucrative. It has even surpassed the film and music sector. It is mistakenly thought that this activity is reserved for the youngest, but the average age of the players is 35 years old. The target is different depending on the development studios. Ubisoft is aimed more at an audience of young men aged 15 to 25, while Zynga (known in particular for FarmVille) targets women aged 30. All of these video game publishers offer original content that appeals to everyone, young and old. Puzzle, strategy, simulation or combat, it has never been so easy to be entertained.

But what would the world of media be without series and films? There are more and more streaming platforms: Netflix, Disney +, Amazon Prime Video, Apple TV +, OCS, etc. Faced with these entertainment giants, it is difficult to leave your screen. Too many choices kill the choice? This is one of the risks of video streaming. Moreover, it is not uncommon to scroll the home page for long periods of time, without finding what you are looking for. And yet, it is not the choice that is lacking. Added to all this is the consumption of podcasts, a format that is enjoying real success. Indeed, the audio format allows you to be entertained and educated while doing something else. Whether driving, in public transport or cooking, all you have to do is put on your headphones to escape from your daily life.

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Alain M's update18 Aug 2023, 17:59
Reviewer Update
News of social networks and their uses in Japan, the USA and around the world.



News of social networks and their uses in France and around the world

Facebook, WeChat, Snapchat, Twitter, TikTok, LinkedIn, Instagram…

Social networks have transformed the way we communicate, and how brands interact with us. Every day, every hour, notifications flood our smartphone. Stay informed on Siècle Digital of the latest developments, news, and trends in social networks.
The most used social networks
At the top of the ranking, we find of course Facebook, Instagram and Snapchat. Facebook's popularity has plummeted among young people aged 16 to 25, but it's still one of the most popular networks around the world. In particular, it allows you to stay in touch with loved ones, share photos and videos, join a group with common interests, follow pages or chat for hours on Messenger. On Instagram, the way of sharing is different: stories with a photo of your meal, a harmonious feed for influencers, a hashtag that makes the buzz or a post that makes you want to go on a trip... You can easily spend hours scrolling through his Instagram feed, until another notification interrupts us. Whether it's a new snap to open, a photo to pin on Pinterest, a tweet, a TikTok video or a message from a colleague on WhatsApp, it's hard to resist the temptation. In fact, one of the first things to do in the morning for most 18-34 year olds would be to check all their notifications.

Social networks adapted to companies

With LinkedIn and Viadeo, the use of social networks has also extended to the professional sphere. A good profile not only boosts your visibility and develops your network, it can also attract recruiters. For that, there are no secrets: you have to be active. Publish, comment, share, join a group, like a publication… Regular activity is essential to stand out and ensure your presence on the web.
An addiction to social media?

In an ultra-connected society like ours, consuming content can quickly become addictive. The time spent on our smartphone has increased considerably. At work, on the subway, before sleeping or in a meeting, more and more of us are almost compulsively checking our latest notifications. So let's not forget to do a little digital detox from time to time.


An American researcher is accused of having falsified his work on superconductivity

One of his articles featured a so-called superconducting material with amazing properties.


Streaming services tend to dominate television

A reference medium for several decades, television is starting to lose momentum compared to other platforms, whether in the United States or in France.


The New York Times has just banned the use of its content to train artificial intelligence (AI) systems. A decision that comes as more and more companies develop their establishments.

accept our personal data protection policy.


The democratization of access to entrepreneurship, the ease of getting started, social media and other recent developments have enabled the multiplication of new business models. Although it's not always easy to choose one, some perform particularly well online in 2021.


The marketplace, still just as popular

For several years, marketplaces have been booming. This term encompasses both C2C, adopted by the Airbnb marketplace, as well as B2B and B2C. In France or the United States, this business model has already enabled several companies to experience success and evolve rapidly.


Among them, ManoMano, which has greatly revolutionized the distribution of DIY and gardening items on the internet. Its business model, which is based on connecting buyers and sellers, has enabled it to become the third French DIY e-merchant behind Amazon and Leroy Merlin. The marketplace model allows ManoMano to work hand in hand with its merchants, and also to have thousands of referenced products. Gradually, it was able to expand internationally, but also operate four fundraisers.


The freemium model is being adopted in all sectors

In recent years, a new economic model has emerged: freemium. This business model consists of offering part of a product or service for free and charging for premium features. Deezer, Buffer, Mailchimp… These companies quickly managed to sell additional features to their customers who used their free service.


Over the years, this business model has enabled them to become benchmarks in their respective sectors. This is also the case for Spotify, which has also adopted this economic model. The music streaming platform manages to attract more and more premium subscribers. It now has more than 165 million, a figure that is still rising, as is its income.


Pre-ordering seduces start-ups

At their launch, companies producing goods must face many challenges, including producing before selling. It is therefore necessary to have funds to stock up. The risk then is an overproduction of products, without having tested the market. For these reasons, many of them are now opting for pre-order. Indeed, they only launch the production of a product once the customer has made a purchase. The advantage of getting payments before production is that few funds are needed to get started.


This business model has been greatly democratized with the emergence of funding platforms like Ulule. These are increasingly shared on social networks, giving them significant visibility. This is how the Asphalte clothing brand achieved dazzling success. After the failure of its first project, the company reviewed its business model and opted for pre-order. Its on-demand model allowed it to sell 42,000 t-shirts during its first crowdfunding presale.

Tips, an open door to the creative economy

The tips are very appreciated by content creators because it ensures them to have a stable income stream by basing their remuneration on their audience, and not on advertising or sponsors. Today, tips is an economic model present in many sectors, helped by the emergence of platforms like Tipee, specialized in crowdfunding or Substack, which allows newsletter creators to monetize their content thanks to its tool.

More recently, tips have also extended to the field of photography and video with the arrival of Only Fans. A paid formula that has attracted athletes, influencers and *** workers alike. Created in 2016, the platform now boasts 130 million users and 2 million creators, proof that the tips economy is a booming business model for content creators.

Intermediation changes consumption patterns

When starting a business, it is not always easy to find customers. It is for this reason that many startups have developed around intermediation. In concrete terms, these are platforms that connect buyers and suppliers of products or services and who are remunerated via a commission.


When you want to sell a piece of clothing, it is now common to do so on Vinted, Vestiaire Collective or Grailed. For carpooling, many travelers instinctively turn to BlaBlaCar. By relying on the increase in Internet use, these two companies have greatly transformed our consumption patterns. For good reason, the fact that they facilitate the connection between customers or professionals, and thus allow them to find what they are looking for more quickly.


SAAS for Software Vendors

For its part, SAAS (software as a service) is a very specific model that is anc****d in B2B. To finance its activities, the company provides software through a subscription system. To save money, many companies have looked into the use of a SAAS. To meet this strong demand, software publishers are increasingly turning to this business model. Several of them have taken advantage of its emergence, such as Content Square, which specializes in optimizing the digital experience, and Aircall, an expert in cloud-based business telephony solutions.


Finally, although there are many business models, it is important to choose the one that best suits your project. The efficiency of the economic model will determine the potential and speed of growth of an activity.