Daniel Wellington refusing to return goods

Bought 3 items online and when they arrived the quality was poor. Tried to return them but DW says they dont allow returns on discounted items. Their returns policy does not mention this and actually allows for 30day returns even on discounted items. Have contacted them numerous times but they just say items cannot be returned. Please be careful when purchasing from Daniel Wellington especially online, I know it will be my LAST! I am trying report them to relevant consumer board. Purchase was not cheap even with discount but products were poor quality.