They need to focus less on brand names and branding.

I feel like cotton on has been focusing too much on delivering new clothes with random American universities that most could only ever dream of attending or big name brands like coka cola. Cotton on... you need to focus on delivering brandless, plain clothes that people can comfortably wear. You need to keep it simple and stop trying to appeal to the university attending demographic who you think buy most of your clothes. No. People like your clothes for their comfort and simplicity. that is what drew me to your store initially like four years ago. I loved the fact that I could find basic sweatpants and T-shirts without any sign of corporate tagging or advertising or whatever else. I wish that you would stick to that.