Conning customers

I was thoroughly shocked when I saw the sale items at Clicks as I am a regular shopper there. For the first time I realized that the items that were marked down were actually the same price or even more than the regular price. I bought a lipstick without checking which had a sale sticker for R70 and when I went to buy the same lipstick in another shade the regular price was R69,99- I was really disappointed!!! Please look at the regular price of items before you buy something that has a sale sticker