3 FOR 2 OFFER - NOT SUCH A GREAT SAVING WHEN THE PRICES ARE BUMPED UP

When you search for 60 DS24 tabs the online price reflects as R230.00 (on promotion), yet when purchasing the "3 for 2 offer" you end up paying R241.00 - is this how Clicks make up the "loss" on the "3 for 2 offer" by bumping up the prices on the merchandise??