I have a Beef - Meat prices in /300g???

The manner in which Checkers insists on Displaying their prices for meat in their glossy inserts (Caxton publications) is not only unorthodox but it is confusing and makes me think they are trying to \hide"the actual cost. Displaying beautifully photographed steaks and giving the impression of what appears to be a bargain... Until you look closer and the price is in fact per 300 grams! C'mon Checkers"