Checkers "rewards" privacy violation: Bomb waiting to explode

Soooo. Checkers are limiting their nice specials to "rewards" card holders. Ok, no problem so far. In process of signing up I find out they apparently need your full name, cell, ID number otherwise "you can't get the card". You've just lost my business if that's your approach. I value my privacy, and certainly don't want that information lying on your no-doubt completely hacker-proof (and not disseminated to partners) database. Shape up your privacy/information policy. Because if i can't access your specials i see NO point in even going to your shop. This is blatant data mining and serves no justifiable purpose.