Checkers is exploitative

A simple little thing like minced fruit pies! Really Checkers! You made it public that you're taking on Woolworths... At a time of the year where everyone is in a festive mood you choose to exploit your customer with a sub standard product... Is that your strategy to make profit? Yes! You beat your competitors on bread, milk butter and everyday consumables. That's true. BUT... How low can you go by selling seasonal products at sub standard quality at a premium price, especially at peak festive season? I'm seriously rethinking my choices!