Ariel detergent Hyper saving special of R69.99 that is not a special at all - false advertising

Checkers Hyper Tokai is currently advertising a hyper special on Ariel detergent for R69.99. The stand display is at the end of the aisle in a promotional position. This is false advertising as it is not a special price. I spoke to the store manager Fatima and she agreed and undertook to speak to the regional manager. She offered the same product to me for R49.99 due to the false advertising. Yet, the display carries on misleading more customers into buying this product thinking it is a discounted price