Why Bother with an online store?

Let me first say that I think Cape Union is great and love my k-way gear and the selection. The Somerset mall branch has an amazing team and so willing to help. The online store, however is pathetic and customer service is non-existent. I ordered a Jacket online 4th Aug 08:46. When ordering it says delivery in 3-5 working days. On day 4, 9 Aug, I receive a mail stating that the jacket will be now delivered from a store because the online store has no stock. 4 days later. I then phone on Friday the 11th to find out when I can expect delivery, and I get told that they cannot answer me. What kind of service is that? On Monday 14th Aug, I get an automated email saying that the order has been processed and will be delivered by Ram with a Tracking number. Said tracking number does not work even at time of this complaint. I phoned later the Monday to try and find out what is going on with the delivery. I get told that said jacket is at the warehouse since Monday morning. When asked when i will receive it they said it will be sent overnight and will be delivered by Wednesday. Bear in mind that the Cape Union Mart warehouse is less than 50km away from me. Yesterday, Tuesday 15th Aug I have been trying to find when it will be delivered. I now get told there was a mix-up. The level of service is shocking to say the least. And don't bother emailing ********** as they don't answer. Now it is the 16th Aug and when i call I get told again that it will be sent today overnight courier and I will get it tomorrow...