online order

I bought sneakers and tekkies online from Cape Union mart.I then canceled the order before the items were delivered to the intended address.I kept sending emails to their customer service email address for the cancelation.I was then told that the items will have to be delivered to the store and then they'll process my cancelation and refund.all this will take7-10 days.I don't understand why i should wait 7-10 for my money when it's actually quite clear that the items didn't even reach me.why am i being punished for canceling the order? I want cape union mart to refund me asap,i wont wait 7-10days.i want my money