Great staff and a carefully engineered illusion!

I had the best retail experience ever. It was a very chaotic day but the staff seemed to be well prepared and all geared up for the day. However, I feel as though there were no changes in regards to the prices as it was made known to the customers. Customers were told that there'll be a 50% discount on 4 items purchased. I purchased 8 item (7 items from the sale basket, which means the price will be 50% off - on a single item that is). Nothing new really. I was at the store few days before #BlackFriday. I shop there, so I know. They made it sound as though they'll be a further 50% off on the already discounted items combined. They created a hype and we bought it. I paid with my card henceforth I didn't take note there and there. No, I won't return the items as I would have spent the same amount on a normal day. I feel conned real. Great staff and a carefully engineered illusion!