Poor quality paint - Fired Earth at Builders Warehouse

I bought a 20 litre Fired Earth (Monsoon) exterior paint at Tokai Builders Warehouse and it is very poor quality. We had to use about 4-5 coats on the walls. The paint was extremely thick and I had to buy a second 20l and probably need to get a 3rd one which I did not budget for. I am very disappointed in the quality of the paint and the fact that I have to use triple the amount of paint because of the poor quality. This is not on.