Impossible to cancel a value-added product policy

I have phoned numerous times to cancel a scratch and dent policy I have paid for for years but never used. Every time I am "being put on hold for the cancellation department", the line drops and I am cut off.

When I complained about this to the consultant before she once again wanted to put my call through to the cancellation dept, she double-checked my mobile number and promised they would call me back. Nothing. I even messaged them on X (Twitter). No response. And I am still paying for the product I don't want. Very clever ploy, Budget. I will cancel at the bank and find a new insurer for 2024.