Poor Services/Incompetence

Because I was driving, I could not answer a call from an agent yesterday at 14:44 pm to give them an order for my business. I call BAT at 16:10 to place an order and was told that I was too late and orders for the day closed at 15:00pm. Is this how service providers treat the customers that keep them in business? The agent that I spoke to refused to take my order and only focussed on the fact that they called me and I did not answer. Do they realise that numerous interventions can prevent a person from answering a call. After much persuasion the agent said that she will speak to the regional manager and call me back. I waited and did not receive a call from her. Now the irony here is that because I did not answer my phone they refused to place my order. What about the promise that she made to call me back after speaking to her regional manager. BAT service has really dropped and they are following the norm of most service providers with really finding every excuse why they cannot provide their customers with world class service.