Pall Mall new filter equals bad experience

Good day, I have been smoking Princeton/Pall Mall for the last 8-10 years, Since the new filter the cigarettes hasn't been as strong as they use to be thus resulting in me going from 15 odd smokes per day to almost 2 full packets in a day. I did a search on the internet to see if any other customers are complaining about this and you can bet there is more than a handful. If this is how the cigarettes are going to be from now on , I will have to move to another brand as the price hikes are getting ridiculous as of late for not the same product/satisfaction.