Cigarettes not packed properly

My self as a customer I am paying over R35 for a box of cigarettes and well over R365 for A carton, I expect quality, lately ever smoke I have is not packed probably and when u light it half the cigarette burns away and u finish a smoke in 2 minutes. When tapping it on the counter the smoke be comes tightly packed but I'm left with half a cigarette. So I'm paying R36 for 10 cigarettes. When chatting to ur quality call back person my thoughts was sure let me send my entire carton i just spent R365 on to return my **** cigarettes and I will go the shops and spend another R365 for more **** cigarettes coz apparently I earn millions. I have been smoking Peter red for over 20 years and lately your quality of the brand has gone down, they are not cheap. Ur quality call back service is useless. How do u expect clients to return bad quality goods, and have to wait for the delivery people to fetch and u have to go out and spend more money and risk having more bad products. I bought a carton and complained then I had to buy a box of 20 and still the same