Cigarettes arent supposed to die !!!!

I am SO disappointed. This is not the first, second or third time that this has happened. I smoke two types of Peter Stuyvesant cigarettes. Filter and Red Evolve (The thin ones in the black box) - and the red evolve once again will die whilst smoking. Or wont light properly. I will be mid-smoke and have to re-light. I will ash and the whole coal will fall off. I changed from Dunhill to PS because it was the only other, what I thought will be a good option for me.