British Airways - just not good enough.

Really disappointed that you see fit to cancel London to Cape Town with only 4 days notice and then basically say - Try again for next Friday, but once again no guarantees.. What about pre-paid hotel and transport costs, venue bookings etc? Surely if you are going to wait for a plane to fill up before confirming departure you could make the cut-off date earlier to avoid massive disruption for your (now ex) customers.