Brights - Don’t be fooled Brights Card Holders and Birthday Promise

Good day,

It seems like Brights Management has a non caring attitude towards their loyal customers. Their Customer Service Team responded professionally to my disappointment. They need a pat on the back for dealing with disappointments.

I have now decided to look at other hardware stores for my normal day to day requirements when it comes to maintaining my home. The discounts and deals and customer service stands out for me at these stores.

Below my correspondence with Brights. Read through the email I send to Brights and I let you be the judge.

Disappointed Brights Customer

From: Customer Services <***> Subject: Re: Brights and their Birthday Discount to Loyal Customers Date: 22 November 2024 at 17:06:21 SAST To: *** Reply-To: Customer Services <***>

Good day,

I trust that this email finds you well.

Thank you for taking the time to inform us about your disappointing shopping experience at our branch. I apologize for the frustrating experience. Your feedback has been escalated to our management and you will be contacted.

We thank you for supporting Brights and truly appreciate the feedback from our customers as it gives us the opportunity to give you the best service possible in the future.

Kind Regards,

On Fri, 22 Nov at 4:49 PM , Dolf1960 <***> wrote: Good day Brights,

Hope you are all well.

I just want to share my disappointment with Brights today and the laughter it brought to the table with my friends.

Here is my story:

I recall last year when I bought some ‘goodies for our home’ from Brights that the lady at the till informed me that Brights award their clients with some discount during their birthday month. Unfortunately at the time I did not have my Brights Card with me and could not qualify for it.

This year I thought being a loyal customer of Brights since the early 1980’s I’ll hold on and spoil myself with the 10% discount on a Bosch cordless electrical *****driver. Went to Brights Stonewood on my birthday. When I wanted to pay the lady at the till Nokulunga this year informed me I did not qualify for discount on the cordless electrical *****driver but I do for the *****s. You can imagine the sinking feeling I had when I was told and opted not to take the electrical *****driver.

I shared my story with some of my friends while we were waiting for the rugby game to start last weekend. They had a good laugh at my expense and you can imagine when I showed them my invoice there was another round of laughter.

The amount of laughter this story brought to the table was unbelievable yet it was worth it because my friends clubbed together the week gone past and bought me an electrical ***** driver from a supplier in Durbanville whose serious about loyal customers and seniors. I also now have a nick name which is ‘’PG'' rated and cannot be shared with Brights. To my surprise I also found out that the Bosch Electrical ***** Driver cost less than the item at Brights if they would have given me my birthday discount.

I do realize one should be thank full for everything in life even if it is the smallest thing in life but come on Brights you are dropping the ball when it comes to your loyal customers and interpretation of promises.

Enjoy your weekend Brights….. Dolf