All customers should be equal Bradlows

I am unhappy with the manner in which Bradlows conducts its business. I made an online purchase which was confirmed by email. The next day the company issues an apology for erroneous pricing and calls two days later to inform me that they have cancelled the order and will refund me, meanwhile my friends with whom I made the purchase, are receiving their orders and theirs are not cancelled. This is bias and unfair business practice. IF the pricing was truly an error how does the company decide who to refund who it does not?