Misleading auction practice

This relates to the BOB SHOP auctions. They have an item on auction which clearly indicates that there is no reserve. But it has a cost related to the item of lets say R4000. So if the item has no reserve. The starting bid should be any number. Lets say R25. But Know! The starting bid needs to be R4000. So how is this a auction with no reserve when you have to start at R4000. It means the item is not listed with no reserve. It have a reserve of R4000. This is misleading and am afraid to say its dishonest.