Terrible online service

I am very disappointed with Boardmans online shop. After trying for 4 days last week to purchase 3 sets of crockery, and being unable to due to technical issue on Boardmans side, I check this morning and the price is up by 50%. I called the customer service line (4 times due to being cut off) and get told it was obviously on special which has now ended. I explained that I had contacted Boardmans email assistance, explaining the issue, only received a response after 5 days saying it was a technical issue on their side. I tried for 4 days to purchase at the discounted price, but basically told, sorry for you, you still want it, play full price. It seems like Boardmans does not believe in ethical trading! <br> <br> I did however notice the large number of additional complaints on this site for Boardmans. It really looks like they need to seriously address these issues, and by that I mean more than copy/paste the standard complaint response.<br> <br> Very disappointed..