Poor Service

I called in today (21/12/2023) to Bankmed to upgrade me medical aid scheme however I was simply informed that it is not possible because I called in a week late after applications closed. This is sad and disappointing because I would have understood if I called in a month or two months later for the process. Very Disappointing! No even offered to assist with escalating the matter or finding out how I, as a client can be assisted since I AM ONLY A WEEK LATE! All I was advised was " No."