Baby Soft - not so soft

I have been buying Baby Soft Toilet Paper over many years. The two and three ply have always boasted best quality and softness. This is unfortunately no longer the case, even if you buy the three ply. Baby Soft, you are going to minimize your customer base if you don''t go back to the quality you had in the past. Your customers are using other brands as a result of the drop in quality of this product