Poor Customer Service

I have been a regular customer of Avis Car rental and feel nothing but disappointment from using the services of this company. All the time I have been using this car rental company no one from Avis bothered to inform me about their preferred "loyalty programme" which means that I have been losing out on gaining the benefits that come with being on this loyalty programme. Once I found out about it (after using Avis for ages), I joined and contacted the Customer Service Center to find out if I can get my points allocated to me for the many trips I made before. I was then simply told by ***lin Uren that the points from the previous trips would not be added to my preferred loyalty points, despite their team's lack of initiative to inform of the preferred loyalty program after seeing how regularly I make use of their services their customers. I do not think the client facing team at Avis are educated enough to make it worthwhile for the customer to stay loyal to the brand. I also did not get the sense that the company cares all that much about their client after dealing with ***lin. I certainly see them differently now and will not be as loyal to them anymore. Disappointing team all round and pathetic customer service.