Loyal customer not valued

I have rented a car from Budget then Avis for the last year and a couple of months.

I joined your VIP programme and sent through all my rentals to be logged only to be told that they don’t qualify as they are monthly rentals.

I sent through a complaint on the 7th January as I don’t feel like a valued customer at all. I am a loyal paying customer that has done business diligently on a mo they basis yet I get no benefit at all.

I heard the rates are going up again which is now making it unaffordable.

I was told that I would get a call from a Manager at Head office on the 7th, still waiting.

Why am I not being valued as a customer ?

Regards