Expensive & ******* .

You can tell a good advertising company by how many calls you get . How about 1 maybe 2 on a 1 month add, id'e say that's pretty poor . All the Autotrader is interested in is taking your money . They must have changed there Senior Managers a while back, every single change they make is bad for the advertiser. You can't have your name in the add. Why not ? . You cant have your phone number in the add, you must now use there allocated number. in order for them to track the add response. Only a complete twit would implement such a system . Or perhaps someone who's trying to impress there directors. All i can say is DON'T spend your money on an Autotrader add.