Is planned obsolescence ethical

<p>When I first got my Ipad a few years ago, I was blow away by what a great product it was. Fast and useful.</p> <p>But now after updating its has become borderline useless and sluggish. It is common knowledge that updating would slow it down. However, if you don't update many Ipad features don't work. When I questioned this at the Istore , the store themselves said this is to FORCE you to buy the latest product in the range. I don't want the latest, I simply want it to work LIKE IT USED TOO.</p> <p>In our modern society that has huge environmental problems. Consumerism is not something we should strive towards. Why then is a massive leading global brand incorporating planned obsolescence as a marketing strategy? Poor communities grovel over the idea of having Apple products and I can see the potential Apple has to help these communities (Education, business, health etc). When old products stop working this benefit is taken away. I laughed at how expensive the new products are in my country and to someone who earns minimum wage, this price is absurd to pay.</p> <p>Ipads are great products, when they work effectively. So why make an update that “breaks” the product. I feel this is ********* and against common morals. I feel this behaviour is stupid, considering the ethos of Apple. As a global brand I expect more from Apple</p> <p>I expect a response. As I could not get help from your support channels.</p> <p>Regards<br />Kyle Jones-Phillipson</p> <p>P.S. Your customer service sucks</p> <p>A quote from your own Tim Cook</p> <p>“We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change”</p>