Dissatisfaction and disappointment.

Recently (110 days ago which is 3 months 19 days) bought a Tempo watch at American Swiss The watch has already died seemingly a battery issue and conveniently they have a warranty that excludes battery replacement now I'm not mad about that that's their policy I am upset that I have to go pay for a battery replacement for a watch that is not even 4 months old as if it's my fault the battery didn't last and told that it's normal for their watches to do that by the sales associate I am dissatisfied and disappointed at the lack of help/service and accountability.