America Swiss Misleading the consumer

TFG ONLINE HAS ADVERTISED AN ITEM AND EACH TIME I REQUESTED THE ITEM 24HOURS LATER THEY TELL YOU IT IS NOT AVAILABLE. i DID THIS 4 TIMES. I ordered then Michel Herbelin watch and each time the website says in stock but 24 hours later no stock. My question is why advertise if the item is no longer available./ The item still comes up when you are looking at other sites.I am very disappointed with them. Don't advertise what you don't have. You are misleading the consumer