Alexander Forbes Rewards programme appears to be a ****!

I have tried for months to register for the Alexander Forbes Rewards programme but to no avail. I filled out online forms, and sent emails but have not received a single reply or even a reference number. Today I even phoned the call centre and after sitting on the phone with a consultant who didn't seem to know that the programme existed, eventually put me on hold to go and "find out" after which I mysteriously got disconnected. I have concluded that the rewards programme is a a **** and doesn't really exist.