Skybucks Loyalty Programme: Unnecessarily Difficult Claims Process and Lost Rewards

I’m raising a complaint regarding Airlink and their loyalty programme, Skybucks. It genuinely feels as though the process of claiming loyalty rewards is intentionally difficult and unnecessarily frustrating. Submitting claims is not straightforward, requires excessive manual input, and involves too many rules and hoops to jump through. In contrast, competing airlines automatically credit flights without any effort from the customer — as it should be in 2026. The Skybucks website is also frequently offline or unreliable, which further discourages users from even attempting to log claims. As a result, I have personally lost out on rewards for 15+ flights over the past year alone. At that point, it raises a serious question: what is the value of the programme if customers are effectively prevented from benefiting from it? This is extremely disappointing and reflects poorly on what should be a customer retention tool. A loyalty programme should reward loyalty — not punish customers with friction.