Name change of Passenger

Unfortunately when booking online the Airlink website pulled thru the previous traveler's details instead of mine. All my details were reflected for the payment, but not for the traveler. When I received the e-ticket a few minutes later I immediately notified Airlink to ask for a change. It took less than 5 minutes for me to let them know what had occurred and half that for them to tell me that the error would cost me almost the cost of the flight I had booked. This is ridiculous service and surely must be looked at in the future!