YOUR STORY DOESN'T MATTER

I recently filed a complaint regarding the death benefit on my father's Gold Value Bundle account which was removed. My father was notified with ONE sms notification (which was missed as my father battled to read).

Absa then decided that they would not pay the benefit.

My father passed away on 22nd December and I was unable to claim the benefit. I specifically had my father on this account because of the benefit because he never had a funeral policy.

Absa slogan these days reads Your Story Matters. What I can't handle about companies is when they have slogans that reflect in the lines of being a helpful institution turn out being the exact opposite. YOUR STORY MATTERS is a big lie to the public. If they decided to remove this benefit, then fine, do it, but do it for the accounts being opened going forward. I used to work at Absa and MANY clients opened the Gold Value Bundle BECAUSE of the death benefit.

I find what absa has done here to be dispicable and completely uncaring. Absa needs to be ashamed of their business ethics.