price i have to pay

i have complained several times to the branch in question but they seem to think I am playing a game. Since changing to the gold value bundle I have had to pay extra charges to date which is over the R200 which the branch is refusing to refund. I have also in December last year requested that my credit life on my personal loan be cancelled, approval was given by credit in decemeber and because the branch did not cancel the credit life the system has now archived the approval so once again I had to pay 3months credit life instalments. This is an amount of roughly R315 extra on my loan so this alone is over the R900 that once again the branch is refusing to refund. Do I have to take this complain to CEO`s office to be taken serious cause if that's what it will take then so shall it be. The branch keeps getting the income and I keep having to pay the price. makes me wonder what other clients they taking for the fool. I have previously laid an action line complaint which I assume has been closed without the problem being resolved?????