Being and existing Absa Client means nothing

I have been a loyal Absa Client for many, many years. And recently decided to apply for an over-draft facility. Quotation, got sent, but an initiation fee of R1035.01 was present on quotation. I do not understand why an existing Absa client should pay an initiation fee for a service, which you will be charging me every month R69.00 irrespective if the over draft will be used or not. The lady that called me, was like there is nothing i can do, do u accept it or not. To which i declined. Conversation has left a bad taste in my mouth. Absa looking for other clients when they cannot attempt to keep existing clients happy.