ABSA Customer Service: Declining from “Bad to Worse”

As a Private Bank client with ABSA for many years, I have experienced subpar customer service on numerous occasions, but it has now become clear that their service is deteriorating further.

Over the past two months, I have been dealing with ABSA regarding a *****ulent transaction and have been passed from one person to another—seven different representatives in total—without consistency or proper follow-through. There appears to be a complete lack of communication between departments, as individuals contradicted one another or seemed unaware of the ongoing issues.

Some representatives were outright rude, while others made empty promises without following up or fulfilling their commitments. This has resulted in a significant waste of my time through numerous phone calls and emails, causing immense frustration.

My primary issue is not even that the outcome was unfavorable, but rather the appalling customer service I received throughout the process. It’s no surprise that ABSA has a Trust Index score of only 2.9, and out of 39,668 reviews they only have 2,395 positive reviews and 29,064 negative reviews—these numbers speak for themselves.

It is evident that ABSA’s service has fallen far below any acceptable standard. My recent experience only reinforces the negative feedback and poor reputation ABSA currently holds in the market.